D3O® Showcases Footwear Innovation with Frasson at Lineapelle.

Milan, Italy – (23.09.2025) –D3O®, the global leader in protection, is building on its successful partnership with Italian manufacturer Frasson, its certified European partner for midsole production in technical footwear. Together, the companies will showcase their latest innovations in underfoot protection at Lineapelle 2025. 

D3O<sup>®</sup> Showcases Footwear Innovation with Frasson at Lineapelle.

D3O has developed advanced material technologies specifically designed to deliver all-day comfort and reduce fatigue. Tailored for outdoor, industrial workwear, and tactical markets, these solutions provide long-lasting adaptive cushioning for users who demand performance and protection.

In addition, D3O has signed an agreement with Spanish manufacturer Arneplant, naming them as its certified global insole partner. This expands D3O’s ability to deliver integrated underfoot solutions across both insoles and midsoles.

“We’re excited to partner with two leading global footwear manufacturers to bring enhanced shock-absorbing and anti-vibration solutions powered by D3O,” said Zoltan Keleman, D3O SVP Business Development Global Footwear. “With their support, brands can now integrate D3O technology more efficiently and effectively, and the feedback so far has been outstanding.”

Among the technologies being showcased at Lineapelle are new material concepts, designed for specific markets: anti-vibration in for mountain biking and motorcycling, and shock-absorbing insoles for hiking and workwear. These new materials are designed to greatly reduce fatigue and provide exceptional comfort.

“D3O’s latest material developments and applications are a significant step forward in underfoot comfort,” said Kevin Fleer, Head of Product at D3O. “We’ve taken our expertise in protection and expanded it to deliver solutions that not only improve shock absorption via midsoles and insoles but also tackle vibration damping which is a key factor in reducing fatigue.”

D3O’s new vibration-damping technology was inspired by its work with several Formula 1 teams, where materials are used to protect against performance-hindering vibrations. Applied to footwear, the material reduces numbness, aching, and fatigue in the feet and legs, allowing riders to stay comfortable and perform for longer.

The latest shock-absorbing formulation, engineered for heels and midsoles, is highly durable with no compression onset and has been proven to deliver superior long-term comfort.

With over 20 years of leadership in impact protection and materials science, D3O’s entry into technical footwear combines world-class innovation with trusted performance, offering manufacturers new ways to deliver unrivalled comfort, fatigue reduction, and protection to their customers.

Visit D3O at the Frasson stand at Lineapelle from 23–25 September in Hall 7P, Stand H25-H29, K30.

For more information visit www.d3o.com 

For press enquiries contact serena.thynne@d3o.com  

About D3O® 

D3O® is the world’s leading impact protection company that develops and markets the most advanced impact protection materials and products for leading global brands that include Formula 1 teams, adidas, the US Department of Defense, and NASA. From body protection for professional athletes and motorcyclists to helmet liner systems that mitigate against traumatic brain injury, D3O is recognised as the authority on Impact Protection and has trademarked the colour orange for the exclusive use in protection for motorcycle gear. 

D3O has existing partnerships with footwear brands including Adidas, Red Wing Shoes, Harley Davidson, Dr Martens, Umbro, and Race Face.   

For more information visit www.d3o.com

For press enquiries contact serena.thynne@d3o.com  

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